The Book

Strategy to Reality: Making The Impossible Possible

Whynde Kuehn’s book unpacks the discipline of business architecture by examining varied perspectives and experiences gleaned from her decades of practical and successful engagements with enterprise leaders. Whynde explains, “My goal is to provide my readers with the straight talk that clarifies, simplifies, and humanizes business architecture, thereby making it practical and actionable. That’s the beauty of business architecture. It provides a shared language that facilitates understanding among various stakeholders to align their common goals—a central piece needed for the creation of transformative experiences.”

Strategy to Reality brings together a vast number of perspectives and experiences, offering business leaders the straight talk necessary to clarify, simplify, and humanize business architecture with Whynde Kuehn’s practical and actionable approach. Whynde arms Business Architecture Practitioners and Strategy Execution Leaders with the in-house training and tools they need to close the gap between strategy and successful execution. Whynde believes that every organization needs to build their own capacity for continuous change. Strategy to Reality helps leaders obtain the vision they need to see the clearest course of action.

The beauty of business architecture is that it provides a shared language that facilitates understanding among various stakeholders to align their common goals—a central piece needed for the creation of transformative experiences. — Whynde Kuehn