Strategy To Reality: Making The Impossible Possible
A one-of-a-kind manifesto designed for business architects, executives, and change makers to embolden their strategy execution, decision making, and organization and ecosystem design.
As seen in
Foreword By Charles Araujo
You’re Holding a Key to the Future
This is an excerpt from the Foreword by Author Charles Araujo
You hold in your hand something special. I know it feels like a book (or, if you’re like me, a tablet), but it’s something else altogether.
It’s a key. It’s a key that opens the door to the future. And not just your future, but the future of your organization. Cool, huh?
I know that sounds like hyperbole, but I promise you it’s not. I’ve been studying, researching, and exploring the implications of digital transformation for over ten years and it has left me convinced of one thing: we are entering a period of unrelenting change.
If you’re an executive, Strategy to Reality will help you understand the importance of business architecture and why you must build this capability and fully embed it as a discipline in your organization. And it will serve as your guide as you do so.
If you’re a business architect, it will help you find your true north and fight off the forces that will otherwise push you into myopic and small efforts that lead you astray. It will be your manual and an invaluable tool to help educate others and bring them into the fold.
Topics Discussed in Strategy to Reality
Demystifying the What, Why, and How of Business Architecture
So, What Exactly is Business Architecture? And more…
Representing an Organization Through Business Architecture
Value Streams and Capabilities: The Heart of a Business Architecture. And more…
Leveraging the Unique Value of Business Architecture
Using Business Architecture: Start Small, Dream Big. And more…
Integrating with Other Teams and Disciplines
Business Architecture Is a Bridge Between the Business and Operating Model. And more…
Maximizing the Business Architecture Team
In Search of Greatness: How to Find or Be a Great Business Architect. And more…
Building an Internal Business Architecture Practice
Measuring Success and Building Adoption. And more…
Shaping the Future of Business Architecture
What If? Leveraging Business Architecture to Make a Difference. And more…
Published and distributed by Morgan James Publishing.
Visit your favorite bookseller online or your local bookstore.
About the author
I’m Whynde Kuehn. I help organizations bridge the gap between strategy and execution.
Whynde Kuehn is the Founder and Managing Director of S2E Transformation. Whynde is a recognized global thought leader and a long-time pioneer, practitioner, and educator in digital transformation, strategy execution, and business architecture. She regularly speaks, writes and chairs/co-chairs events with a mission to advance best practices and facilitate community and advocacy across the globe. She is the author of the book Strategy to Reality, and creator of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. Whynde is Co-Founder, Vice President, and Academic Committee Chair of the Business Architecture Guild®, a not-for-profit organization focused on the advancement of the business architecture discipline. She was selected as an Institute Fellow at the Institute for Digital Transformation, a select group of industry experts that share their insights, research, and real-life experiences about the transition from the Industrial Era to the Digital Era. Whynde also serves as a Senior Consultant for Cutter Consortium, a global information technology research company comprised of approximately 125 leaders selected for expertise in their fields.
The beauty of business architecture is that it provides a shared language, which facilitates understanding among stakeholders to align their common goals—a central piece needed for the creation of transformative experiences.
What Professionals Are Saying
Suleiman Barada, Senior Advisor, Union of Arab Banks
Toby O’Rourke, President & CEO, Kampgrounds of America, Inc.
Brian H. Cameron, PhD, Associate Dean for Professional Graduate Programs, The Pennsylvania State University
Shaun Rolls, Managing Director, Closed Circle International
Mark Johnson, Editorial Board Chair, Chief Data Officer Magazine
Lene Østerberg, Chief Operating Officer, Linconomy