The book Strategy to Reality casts a vision for how organizations can approach strategy execution from end-to-end, leveraging business architecture (and enterprise architecture as a whole) as a guide. Since its release in September 2022, the book has been creating new conversations. It continues to bring executives, strategic planning professionals, and architecture and design practitioners together around a common foundation of understanding and the art of the possible. In this article, author Whynde Kuehn discusses five key takeaways from the book.