Digital expert Charles Araujo interviewed business architecture industry luminary Whynde Kuehn for The Digital Experience Report, where he recognizes the discipline as an essential component of the digital experience and ExTech market.
As Charles states in his report, “The entire reason that I’m now talking about the importance of the digital experience is that I believe it’s the underlying why of digital transformation — it’s the reason that organizations must transform. But to transform anything, you need to start with a blueprint that gives you a common language and understanding of what is, so that you can be free to imagine what may be — and that’s why business architecture is such a powerful enabler of the digital experience value engine.”