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Stop Chasing Technology: Start with the Business You Want to Build

In this article, Institute Fellow Whynde Kuehn describes challenges with the “technology first” approach that organizations often take and the benefits of starting business strategy, value, and the future they want to create instead. It also describes the essential role of a shared business context for technology decision making.

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From Strategy to Structure

In this very special conversation on the Bold Agendas podcast, Mimi Brooks and Whynde Kuehn unpack how organizations still default to technology-first thinking, the role of a clear business blueprint in grounding decisions, and how business architecture helps connect strategy to execution through capabilities, value streams, and operating models.

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